Andrey Kravtsov went from a car factory worker to the founder of a successful fashion brand: SHU clothes are sold in Milan, Berlin, Copenhagen and in Russia, and Andrey himself is a frequent guest of prestigious international fashion exhibitions. In this film, he talks about how to believe in his dream and what it costs to organize production in China, and the audience looks at the world through the eyes of a designer: Andrey "scans" the clothes of passers-by for interesting solutions and builds perfect order in his own house.
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